Logo and brand identity
The visual system everything else is built on. Logo, wordmark, a typography pairing tested on real content and a palette that holds up in light, dark and on print. Delivered with a short, readable usage guide. Built for how the brand is actually used: screens first, print where it still matters.
What you hold in your hand at the end.
The actual files, accounts, videos, and runbooks you walk away with.
- 01Figma design file with every variant and export preset
- 02Brand asset pack: SVG and PNG in every required size
- 03OG image, favicon, PWA icon, and social avatar set
- 04Usage guide (PDF + Notion) covering logo, colour, type, and spacing
- 05Type licence research: we won't hand you fonts you can't use commercially
The work itself.
In-scope activities. Everything here is part of the quoted price. No line-item surprises.
- Discovery session: positioning, audience, competitive landscape
- Logo + wordmark designed from scratch, not iterated from a template
- Type system: display and body pairings tested on real content
- Colour palette: works in light, dark, and on print
- Short usage guide (PDF + Notion) with do's and don'ts
- Asset kit: SVG, PNG, favicon, OG image, social avatars
How price and timeline scale.
Same shape of work at every tier. The higher the tier, the more it covers. We agree the right tier on the call.
- Logo only1× base€900
Logo + wordmark + palette
Timeline2 weeksConfigure in calculator → - Identity1.7× base€1,530
+ type system + usage guide + asset kit
Timeline3 weeksConfigure in calculator → - System2.5× base€2,250
+ illustration motifs + social templates + motion specs
Timeline3–4 weeksConfigure in calculator →
Extras you can roll into the build.
One-off fees. Add any, all, or none. The calculator shows the running total and you can share a link to your exact configuration.
- +€250Copywriting (EN)Up to ~5 pages
- +€200Analytics setupGA4 · conversions · dashboards
What this service doesn't include.
Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately. Say the word.
Print design work beyond the usage guide
Photography and illustration commissions (scoped separately)
Naming / brand strategy: we refine, we don't invent from scratch
Typical situations that fit.
- Case 01
Early-stage startup that needs an identity before the website
- Case 02
Established business with an inconsistent visual presence
- Case 03
Studio or consultancy rebranding ahead of a relaunch
Things clients actually ask.
Do you work off an existing brand, or start fresh?
Both. Discovery decides which. A new logo that almost nobody has seen is often worth evolving; an old logo usually isn't. We say which, with reasons.
Will the type be licensed correctly?
Yes. Every typeface we specify is either open-source or licensed for the intended use (web, app, marketing). You won't find out at launch that the display face needs a separate licence.
Can we use this identity ourselves without hiring you for the website?
Absolutely. The deliverables are plain-format files and a readable guide. Any competent designer can build from them.
Services we tend to ship together.
- 07from €750
Marketing website
The public face of your business. Fast, accessible, built to turn visitors into enquiries.
Read more → - 05from €350
Landing page
One page, one goal, live within a week.
Read more → - 08from €2,500
Online store
A storefront that takes payments and a back-office your team can actually run.
Read more →
Want this scoped for your business?
30 minutes, no slide deck. We ask the questions that decide whether the engagement fits, and by end of day you have a written summary and an indicative price. The fixed price comes with the written scope after discovery.