Logo and brand identity
The visual system every other piece of work has to wear. Logo, wordmark, a typography pairing tested on real content and a palette that holds up in light, dark and on print. Delivered with a short, readable usage guide your team will actually open. Built for the web-first era, not for 2012-print thinking dressed up in a PDF.
What you hold in your hand at the end.
Concrete artifacts, not abstract "documentation" — the actual files, accounts, videos, and runbooks you walk away with.
- 01Figma design file with every variant and export preset
- 02Brand asset pack — SVG and PNG in every required size
- 03OG image, favicon, PWA icon, and social avatar set
- 04Usage guide (PDF + Notion) covering logo, colour, type, and spacing
- 05Type licence research — we won't hand you fonts you can't use commercially
The work itself.
In-scope activities. Everything here is part of the quoted price — no line-item surprises.
- Discovery session — positioning, audience, competitive landscape
- Logo + wordmark designed from scratch, not iterated from a template
- Type system: display and body pairings tested on real content
- Colour palette in OKLCH — works in light, dark, and on print
- Short usage guide (PDF + Notion) with do's and don'ts
- Asset kit: SVG, PNG, favicon, OG image, social avatars
How price and timeline scale.
Same shape of work at every tier — more depth, more integrations, more edge cases as you go up. We pick the tier that fits on the demo call.
- Logo only1× base€9001,760 лв.
Logo + wordmark + palette
Timeline2 weeksConfigure in calculator → - Identity1.7× base€1,5302,992 лв.
+ type system + usage guide + asset kit
Timeline3 weeksConfigure in calculator → - System2.5× base€2,2504,401 лв.
+ illustration motifs + social templates + motion specs
Timeline3–4 weeksConfigure in calculator →
Extras you can roll into the build.
One-off fees. Add any, all, or none — the calculator shows the running total and you can share a link to your exact configuration.
- +€250+489 лв.Copywriting (EN)Up to ~5 pages
- +€200+391 лв.Analytics setupGA4 · conversions · dashboards
What this service doesn't include.
Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately — say the word.
Print design work beyond the usage guide
Photography and illustration commissions (scoped separately)
Naming / brand strategy — we refine, we don't invent from scratch
Typical shapes that fit.
- Case 01
Early-stage startup that needs an identity before the website
- Case 02
Established business with an inconsistent visual presence
- Case 03
Studio or consultancy rebranding ahead of a relaunch
Things clients actually ask.
Do you work off an existing brand, or start fresh?
Both. Discovery decides which. A six-month-old logo that nobody's seen is often worth evolving; a 2012 relic usually isn't. We say which, with reasons.
Will the type be licensed correctly?
Yes. Every typeface we specify is either open-source or licensed for the intended use (web, app, marketing). You won't find out at launch that the display face needs a €2,000 licence.
Can we use this identity ourselves without hiring you for the website?
Absolutely. The deliverables are plain-format files and a readable guide. Any competent designer can build from them.
Services we tend to ship together.
- 07from €750from 1,467 лв.
Marketing website
The public face of your business. Fast, accessible, built to convert.
Read more → - 05from €350from 685 лв.
Landing page
One page, one conversion, live within a week.
Read more → - 08from €2,500from 4,890 лв.
Online store
A storefront that takes payments and a back-office your ops team can actually run.
Read more →
Want this scoped for your business?
Thirty minutes, no slide deck. We ask the questions that decide whether the engagement fits, then send a written scope and a fixed price inside one business day.