Google Ads
Account setup, measurement of which ads bring enquiries and sales, and tuning of what clicks cost, focused on your return on ad spend rather than your click volume. Weekly tests, monthly written reviews, and an honest verdict after 60 days on whether Google Ads is the right channel for your product at all. Cancellable monthly, no 12-month lock-in.
What you hold in your hand at the end.
The actual files, accounts, videos, and runbooks you walk away with.
- 01Measurement of which ads bring enquiries and sales (GA4)
- 02Account structure: campaigns, ad groups, keywords mapped to your goals
- 03Landing-page audit: an honest verdict on whether ads are the bottleneck
- 04Initial creative: 3–5 ad variants per ad group
- 05Baseline report: what you spend today and what it brings you
The work itself.
In-scope activities. Everything here is part of the quoted price. No line-item surprises.
- Account setup and measurement of which ads bring enquiries and sales (GA4)
- Campaigns matched to your goals: search, shopping, and people who have visited you before
- Every week: we tune what clicks cost, stop the searches that waste budget, and test new copy
- A monthly report in plain language: what was spent, what it brought, what's next
- We'll tell you honestly when the problem isn't the ads but the page they lead to
- Cancellable monthly: no 12-month lock-in
What lands in your inbox.
Monthly services stay monthly. Here's what happens in the background, and what you see.
- 01
Weekly adjustments to click prices and ads: with a log of what we tested
- 02
Monthly report: what was spent, what it brought, what's next
- 03
Landing-page feedback when the page, not the ads, is the bottleneck
- 04
Negative keyword and audience list hygiene: pruned, not just added to
What this service doesn't include.
Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately. Say the word.
Your ad budget (we manage, you fund)
TikTok ads: reaching the right buyer is harder; scoped case-by-case
Creative production (graphic / video ads) beyond basic copy
Typical situations that fit.
- Case 01
Service business wanting qualified leads on a small weekly budget
- Case 02
E-commerce store running Shopping campaigns whose returns have flattened
- Case 03
Event or course launch needing a time-boxed awareness push
Things clients actually ask.
Who pays for the ad budget?
You do, direct to Google. We manage the account; the spend is yours. Typical starting budgets are €500–€2,000 per month.
Will you manage Meta and LinkedIn too?
Yes. That's a separate service: Meta / LinkedIn Ads. Same approach, different auction. TikTok is scoped case-by-case.
What if Google Ads isn't working for us?
We'll tell you after about 2 months. Sometimes the channel doesn't fit the product; sometimes the landing page is the problem. We'll be honest and refund the last paid month if the verdict is to stop.
Services we tend to ship together.
- 16€300/mo
Meta / LinkedIn Ads
Ads in front of the people who could become customers but aren't searching yet: Meta for consumers, LinkedIn for business buyers.
Read more → - 14€300/mo
SEO
More customers from Google, without paid ads.
Read more → - 05from €350
Landing page
One page, one goal, live within a week.
Read more →
Want this scoped for your business?
30 minutes, no slide deck. We ask the questions that decide whether the engagement fits, and by end of day you have a written summary and an indicative price. The fixed price comes with the written scope after discovery.