Skip to content
← Folt Labs/Service

Google Ads

Account setup, conversion tracking and bid management by an operator who cares about your return on ad spend more than your click volume. Weekly tests, monthly written reviews, and an honest verdict after sixty days on whether Google Ads is the right channel for your product at all. Cancellable monthly, no twelve-month lock-in.

Monthly from€300/mo587 лв./mo
TimelineLive in week 1
How we billFlat monthly, cancel anytime
Deliverables

What you hold in your hand at the end.

Concrete artifacts, not abstract "documentation" — the actual files, accounts, videos, and runbooks you walk away with.

  • 01Conversion tracking configured: GA4, enhanced conversions, offline imports
  • 02Account structure: campaigns, ad groups, keywords mapped to your goals
  • 03Landing-page audit — and an honest verdict on whether ads are the bottleneck
  • 04Initial creative: 3–5 ad variants per ad group
  • 05Baseline report: current spend, conversions, ROAS
What's included

The work itself.

In-scope activities. Everything here is part of the quoted price — no line-item surprises.

  • Account and conversion-tracking setup — GA4, enhanced conversions, offline imports
  • Search, Performance Max, and remarketing campaigns scoped to your goals
  • Weekly bid management, negative keywords, and creative tests
  • Monthly report: spend, ROAS, next-step recommendations, honest assessments
  • Landing-page feedback — we'll tell you when the ads aren't the bottleneck
  • Cancellable monthly — no 12-month lock-in
Every month

What lands in your inbox.

Monthly services stay monthly. Here's what happens in the background, and what you see.

  1. 01

    Weekly bid and creative adjustments — with a log of what we tested

  2. 02

    Monthly report: spend, conversions, ROAS, and next-step recommendations

  3. 03

    Landing-page feedback when conversion rate (not CPC) is the bottleneck

  4. 04

    Negative keyword and audience list hygiene — pruned, not just added to

Not in scope

What this service doesn't include.

Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately — say the word.

  • Your ad budget (we manage, you fund)

  • TikTok ads — buyer fit is harder to guarantee; scoped case-by-case

  • Creative production (graphic / video ads) beyond basic copy

Who this is for

Typical shapes that fit.

  • Case 01

    Service business wanting qualified leads on a small weekly budget

  • Case 02

    E-commerce store running Shopping campaigns with flat ROAS

  • Case 03

    Event or course launch needing a time-boxed awareness push

Common questions

Things clients actually ask.

Who pays for the ad budget?

You do — direct to Google. We manage the account; the spend is yours. Typical starting budgets are €500–€2,000 per month.

Will you manage Meta and LinkedIn too?

Yes — that's a separate service: Meta / LinkedIn Ads. Same playbook, different auction. TikTok is scoped case-by-case.

What if Google Ads isn't working for us?

We'll tell you after 2–3 months. Sometimes the channel doesn't fit the product; sometimes the landing page is the problem. We'll be honest and refund the last paid month if the verdict is 'kill it.'

Pairs with

Services we tend to ship together.

Want this scoped for your business?

Thirty minutes, no slide deck. We ask the questions that decide whether the engagement fits, then send a written scope and a fixed price inside one business day.

Book a demo