Meta / LinkedIn Ads
Campaign setup and ongoing management on Meta (Facebook and Instagram) or LinkedIn, with measurement of which ads bring enquiries and sales that survives iOS privacy changes. Weekly creative rotation, monthly reviews of the return on your spend, and a written verdict after 60 days on whether the channel is right for your product or whether the budget is better spent elsewhere.
What you hold in your hand at the end.
The actual files, accounts, videos, and runbooks you walk away with.
- 01Ad account structured for your goal, with tracking verified end-to-end
- 02Pixel / Conversions API / Insight Tag set up with server-side events where feasible
- 03First-month creative set: 3–5 variants per audience
- 04Audience and exclusion lists seeded from your CRM or pixel data
- 05Baseline report: what you spend today and what it brings you
The work itself.
In-scope activities. Everything here is part of the quoted price. No line-item surprises.
- Account setup and measurement of which ads bring enquiries and sales (Conversions API / Insight Tag)
- Campaigns matched to your goals: enquiries, sales, traffic, or awareness
- Every week: fresh ad variants; we write the copy, you approve the visuals
- We show the ads to the right people and stop the ones that waste budget
- A monthly report in plain language: what was spent, what it brought, what's next
- Cancellable monthly: no 12-month lock-in
What lands in your inbox.
Monthly services stay monthly. Here's what happens in the background, and what you see.
- 01
Weekly creative rotation: 2–3 new variants tested per active audience
- 02
Monthly report: what was spent, what it brought, what's next
- 03
Audience list upkeep: we refresh who sees the ads and who is excluded
- 04
Landing-page feedback when the page, not the ads, is the bottleneck
What this service doesn't include.
Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately. Say the word.
Your ad budget (we manage, you fund)
Photo / video production for creative: we can recommend partners
TikTok and X ads: scoped case-by-case; buyer fit varies widely
Typical situations that fit.
- Case 01
DTC brand scaling past the point where one creative still works
- Case 02
B2B SaaS targeting specific job titles on LinkedIn
- Case 03
Local service business retargeting website visitors on Instagram
Things clients actually ask.
Meta or LinkedIn: how do we choose?
By buyer. Meta wins for consumer, local, and most DTC: audiences are broader and CPMs lower. LinkedIn wins for B2B targeting by role, company size, or industry; CPMs are high but the qualification is worth it.
Who makes the ads?
We write copy and headlines; you approve visuals. If you need new photo or video assets, we recommend a production partner. That's not included in the monthly fee.
What's the minimum ad budget?
Meta: €500–€1,500 / mo for useful learning-phase signal. LinkedIn: €1,500+ because CPMs are structurally higher. Under those floors, the money is better spent elsewhere: we'll tell you.
Services we tend to ship together.
Want this scoped for your business?
30 minutes, no slide deck. We ask the questions that decide whether the engagement fits, and by end of day you have a written summary and an indicative price. The fixed price comes with the written scope after discovery.