Meta / LinkedIn Ads
Campaign setup and ongoing management on Meta (Facebook and Instagram) or LinkedIn, with server-side conversion tracking that survives iOS privacy changes. Weekly creative rotation, monthly ROAS reviews, and a written verdict after sixty days on whether the channel is right for your product or whether the budget is better spent elsewhere.
What you hold in your hand at the end.
Concrete artifacts, not abstract "documentation" — the actual files, accounts, videos, and runbooks you walk away with.
- 01Ad account structured for your goal, with tracking verified end-to-end
- 02Pixel / Conversions API / Insight Tag set up with server-side events where feasible
- 03First-month creative set: 3–5 variants per audience
- 04Audience and exclusion lists seeded from your CRM or pixel data
- 05Baseline report: current spend, conversions, CPL, ROAS
The work itself.
In-scope activities. Everything here is part of the quoted price — no line-item surprises.
- Pixel + Conversions API (Meta) or Insight Tag (LinkedIn) — server-side where it matters
- Campaign structure mapped to objective: lead, conversion, traffic, awareness
- Weekly creative rotation — we write the copy, you approve the visuals
- Audience strategy: lookalikes, retargeting, exclusions that don't waste spend
- Monthly report: spend, CPL / CAC, ROAS, and next-step recommendations
- Cancellable monthly — no 12-month lock-in
What lands in your inbox.
Monthly services stay monthly. Here's what happens in the background, and what you see.
- 01
Weekly creative rotation — 2–3 new variants tested per active audience
- 02
Monthly report: spend, CPL / CAC, ROAS, and a written verdict on what to do next
- 03
Audience list hygiene — retargeting windows, exclusions, lookalike refreshes
- 04
Landing-page feedback when conversion rate (not CPC) is the bottleneck
What this service doesn't include.
Said up front, so nothing surprises anyone at invoice time. Most of these can be scoped in separately — say the word.
Your ad budget (we manage, you fund)
Photo / video production for creative — we can recommend partners
TikTok and X ads — scoped case-by-case; buyer fit varies widely
Typical shapes that fit.
- Case 01
DTC brand scaling past the point where one creative still works
- Case 02
B2B SaaS targeting specific job titles on LinkedIn
- Case 03
Local service business retargeting website visitors on Instagram
Things clients actually ask.
Meta or LinkedIn — how do we choose?
By buyer. Meta wins for consumer, local, and most DTC — audiences are broader and CPMs lower. LinkedIn wins for B2B targeting by role, company size, or industry; CPMs are high but the qualification is worth it.
Who writes the creative?
We write copy and hooks; you approve visuals. If you need new photo or video assets, we recommend a production partner — that's not included in the €300 / mo.
What's the minimum ad budget?
Meta: €500–€1,500 / mo for useful learning-phase signal. LinkedIn: €1,500+ because CPMs are structurally higher. Under those floors, the money is better spent elsewhere — we'll tell you.
Services we tend to ship together.
Want this scoped for your business?
Thirty minutes, no slide deck. We ask the questions that decide whether the engagement fits, then send a written scope and a fixed price inside one business day.