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Brutal Noise

The brand was selling through DMs and Revolut links, with shipping arranged over the phone. Now checkout is 3 steps, every order generates its courier label automatically, and the 3D builder shows a customer their design on the shirt before they pay.

SectorMusic merch · 3D builder
TypeOnline store
Year2024

Problem

A merch brand for underground music was selling through DMs and manual invoices. Payment was Revolut links, shipping was coordinated by phone, and customers often dropped off before checkout.


What we did
  • Design and build of the Next.js storefront
  • Three.js 3D builder for custom apparel
  • Stripe + Borica + cash-on-delivery payment integration
  • Econt and Speedy shipping APIs with automated labels
  • Email flows: abandoned cart, order confirmation, shipping notification

Approach

The bottleneck was checkout, not traffic. We cut the order flow to 3 steps max, added card payments, Borica and cash on delivery, and wired couriers directly into the admin so addresses don't get copy-pasted. The 3D builder turns a customer's own design into a product they can check out with immediately.


Stack
  • Next.js
  • Three.js
  • Stripe
  • Econt / Speedy API
  • Postgres

Outcome
  1. 01Orders moved from DM negotiation to self-serve checkout: no manual step
  2. 02Shipping labels are no longer copied by hand: every order generates tracking automatically
  3. 03BG + EN support on shared product data, no duplication
  4. 043D builder offers personalisation without holding stock for every variant

See it running.

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