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Brutal Noise

Merch, vinyl and printed posters for musicians and labels, with a 3D customiser, every local Bulgarian payment method and courier labels generated automatically.

SectorMusic merch · 3D builder
TypeE-commerce
Year2024

Problem

A merch brand for underground music was selling through DMs and manual invoices. Payment was Revolut links, shipping was coordinated by phone, and customers often dropped off before checkout.


What we did
  • Design and build of the Next.js storefront
  • Three.js 3D builder for custom apparel and posters
  • Stripe + Borica + cash-on-delivery payment integration
  • Econt and Speedy shipping APIs with automated labels
  • Email flows: abandoned cart, order confirmation, shipped

Approach

The bottleneck was checkout, not traffic. We cut the order flow to three steps max, added every local payment method (Borica, Revolut, cash on delivery), and wired couriers directly into the admin so addresses don't get copy-pasted. The 3D builder turns a customer's own design into a product they can check out with immediately.


Stack
  • Next.js
  • Three.js
  • Stripe
  • Econt / Speedy API
  • Postgres

Outcome
  1. 01Checkout conversion 3x+ over the previous DM flow
  2. 02Zero manual shipping labels — every order generates tracking automatically
  3. 03BG + EN support on shared product data, no duplication
  4. 043D builder offers personalisation with no per-variant inventory

See it running.

Faster to open the live site than to read about it. Public, no login required — have a look around.

Visit →

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