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KSM Stroy

The public site of a Sofia construction firm with a twenty-year track record. Built around the photography of finished work and a contact path that lands in the owner's inbox.

SectorConstruction · Sofia
TypeMarketing site
Year2024

Problem

A construction firm with 20+ years' track record was losing leads to newer shops with better web presence. Their old site was a 2015 WordPress — slow, SSL warnings, contact form going to an email nobody checked.


What we did
  • Discovery and a visual audit of the competition
  • Design of a new information architecture and typography
  • Next.js + Sanity CMS build, editable by their team
  • SEO migration — URL map and 301 redirects to preserve rankings
  • One-hour CMS training

Approach

We started from what actually brings leads: galleries of real projects, clear contact, local SEO. We structured pages around the services (not the company), added LocalBusiness structured data, and built a CMS the assistant can use to upload a new project in 5 minutes.


Stack
  • Next.js
  • Sanity CMS
  • Tailwind
  • Vercel

Outcome
  1. 01All URLs preserved — 0% ranking loss after migration
  2. 02Core Web Vitals green on LCP / CLS / INP (red before)
  3. 03Contact forms land directly in the owner's inbox
  4. 04Team edits without us in the loop — CMS in Bulgarian

See it running.

Faster to open the live site than to read about it. Public, no login required — have a look around.

Visit →

Related services

The services behind this project.


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