DV Plast
A Bulgarian door and window manufacturer addressing two very different audiences — local households and international B2B buyers — from a single bilingual site.
A door and window manufacturer served both Bulgarian households and international B2B customers on a BG-only site with a literal Google Translate English. Serious international enquiries never came — the presentation read "small local shop".
- Bilingual content strategy — BG for end customer, EN for B2B
- Design in two tones sharing one visual base
- Build on Next.js + next-intl + Payload CMS
- SEO foundation for both locales with different keyword sets
- Localised enquiry forms + EN B2B format
We treated BG and EN as two audiences with different needs. The BG version leads with price, warranty, local service. The EN version leads with capacity, certifications, delivery. One codebase, two voices. Payload CMS lets their marketing team edit both without a developer.
- Next.js
- next-intl (BG/EN)
- Payload CMS
- Tailwind
- 01Inbound B2B enquiries from the EN version started in month one
- 02Top 5 ranking on local BG queries ("PVC дограма <city>")
- 03One CMS screen, two languages — zero copy-paste
- 04Zero-downtime migration off the old WordPress site
See it running.
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