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DV Plast

A Bulgarian door and window manufacturer addressing two very different audiences — local households and international B2B buyers — from a single bilingual site.

SectorManufacturing · PVC joinery
TypeMarketing site
Year2024

Problem

A door and window manufacturer served both Bulgarian households and international B2B customers on a BG-only site with a literal Google Translate English. Serious international enquiries never came — the presentation read "small local shop".


What we did
  • Bilingual content strategy — BG for end customer, EN for B2B
  • Design in two tones sharing one visual base
  • Build on Next.js + next-intl + Payload CMS
  • SEO foundation for both locales with different keyword sets
  • Localised enquiry forms + EN B2B format

Approach

We treated BG and EN as two audiences with different needs. The BG version leads with price, warranty, local service. The EN version leads with capacity, certifications, delivery. One codebase, two voices. Payload CMS lets their marketing team edit both without a developer.


Stack
  • Next.js
  • next-intl (BG/EN)
  • Payload CMS
  • Tailwind

Outcome
  1. 01Inbound B2B enquiries from the EN version started in month one
  2. 02Top 5 ranking on local BG queries ("PVC дограма <city>")
  3. 03One CMS screen, two languages — zero copy-paste
  4. 04Zero-downtime migration off the old WordPress site

See it running.

Faster to open the live site than to read about it. Public, no login required — have a look around.

Visit →

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